Nvidia CEO Jensen Huang has been noticed dressed in black leather-based jackets that price hundreds of bucks. It’s a way selection impressed by means of his spouse and daughter that he’s endured for a minimum of two decades now. Some other folks have attempted to mention the price of his jackets correlates to Nvidia efficiency, nevertheless it’s now not showed.
The past due Steve Jobs had his black turtlenecks, Mark Zuckerberg wore his black hoodie sweatshirts, and Invoice Gates incessantly sported a sweater over a collared blouse. Those billionaires stored their kinds fairly easy and reputedly budget-friendly. However one tech titan has introduced a extra fashionable—and occasionally flashier—glance.
Nvidia CEO Jensen Huang is just about all the time observed wearing a black leather-based jacket. And those aren’t reasonable pretend clothes. Most of the leather-based jackets in his cloth wardrobe price a number of thousand greenbacks a pop—and he hasn’t shied clear of how his type possible choices have surrounded his identification.
“You could know me higher as ‘the fellow within the leather-based jacket who repeats issues 3 times,’” Huang wrote when he hosted a Reddit AMA in 2016. It actually is his signature glance, and one he proudly wore at the quilt of Time in 2021 when he was once certainly one of its males of the yr.
Type mavens showed to Fortune that Huang incessantly wears luxurious menswear logo Tom Ford, the place some jackets cost more than $10,000 a piece. As an example, Huang gave the look to be wearing a biker-style black leather jacket by Tom Ford at Nvidia’s GTC 2025 keynote speech.
Type mavens have had differing perspectives on precisely which Tom Ford jacket he was once dressed in, however the imaginable kinds vary from kind of $5,000 to $7,000. And in final yr’s keynote deal with, Huang was once believed to be dressed in a lizard-embossed Tom Ford jacket that price nearly $9,000. However that’s only a drop within the bucket for Huang, taking into consideration his net worth is $104 billion and Nvidia’s marketplace cap is nearing $3 trillion.
“It’s now not his first rodeo. He wears numerous Tom Ford. They’re all pricey,” Reginald Ferguson, proprietor and founding father of menswear type consultancy New York Fashion Geek, instructed Fortune. “He’s discovered his lane and he’s sticking to it. I doubt he has a bike out of doors. The black jackets pass neatly along with his grey hair.”
Why Jensen Huang wears a black leather-based jacket
Huang additionally admitted final yr in an interview with HP his type possible choices didn’t come from his personal inspiration. “I’m glad that my spouse and my daughter get dressed me,” Huang stated, including he doesn’t love to put on an eye—not like a few of his millionaire and billionaire friends—as a result of he prefers to are living within the second. A spokesperson for Huang prior to now instructed The New York Times Huang have been dressed in black leather-based jackets “for a minimum of two decades.”
LAS VEGAS, USA – JANUARY 06:
Nvidia CEO Jensen Huang addresses individuals on the keynote of CES 2025 in Las Vegas, Nevada, on January 6, 2025. All over the presentation, Huang unveiled a variety of recent chips, instrument, and services and products, reinforcing Nvidia’s management in synthetic intelligence computing and its endured innovation throughout industries. (Picture by means of Artur Widak/NurPhoto by means of Getty Pictures)
Even though black leather-based jackets is usually a cloth wardrobe staple piece, Huang isn’t afraid to have somewhat a laugh along with his type possible choices. He’s additionally not too long ago been noticed in “bolder, extra refined designs” like crocodile- or lizard-embossed leather-based jackets, Veronica Zhai, proprietor of New York-based luxurious sustainable type logo Zhai, instructed Fortune. On the other hand, Huang opts for extra understated kinds from Dunhill in culturally conservative settings like Taiwan, she added.
Some social media customers have attempted to attract a correlation between the cost of Huang’s leather-based jackets and Nvidia’s inventory efficiency, nevertheless it’s a hard development to turn out.
“Jensen Huang’s leather-based jacket value all the way through CES: $8,990. NVIDIA inventory value all the way through CES 2025: $149.43. Jensen Huang’s leather-based jacket value all the way through GTC 2025: $6,990 #NVIDIA inventory value all the way through GTC 2025: $115.43,” one person posted on Tuesday. “Inventory down 23%, jacket down 23%. Twist of fate? I don’t suppose so.”
Nvidia declined to remark about Huang’s type possible choices and whether or not there’s a correlation between the price of his jackets and Nvidia’s inventory efficiency.
Why tech executives create signature appears
Executives of primary corporations like Nvidia, Apple, and Microsoft are busy, so making a signature glance can lend a hand with resolution fatigue, Zhai stated.
Dressed in all black or the similar piece makes decision-making more uncomplicated, she stated, including that having a constant signature taste turns into an extension of the chief’s non-public logo.
SAN FRANCISCO, CALIFORNIA – SEPTEMBER 17: Nvidia CEO Jensen Huang talks onstage with Salesforce CEO Marc Benioff all the way through Salesforce’s Dreamforce on September 17, 2024 in San Francisco, California. Some 45,000 employees within the tech trade had been anticipated to wait the yearly Dreamforce tournament, which runs via September 19. (Picture by means of Justin Sullivan/Getty Pictures)
“We see them stepping out of doors their convenience zones—Jeff Bezos being a primary instance,” Zhai stated. “Even Zuckerberg is evolving his symbol, transferring from a nerdy, ‘do-good’ personality to a cooler glance.”
Even though many tech executives don’t have a signature glance, Ferguson stated, Jobs picked his Issey Miyake black mocknecks as a result of he was once making a uniform and didn’t need to suppose a lot about what he wore. Ferguson known as Zuckerberg’s selection to only put on black hoodies “lazy,” however that he’s “advanced [and] indubitably has a stylist now.”
Total, a tech government’s selection about their clothes makes a commentary.
“It’s the revenge of the nerds,” Ferguson stated. “They’re looking to be fly.”
This tale was once at the start featured on Fortune.com
