Company philanthropy is crucial a part of any nonprofit’s fundraising technique. From matching present systems to volunteer grant insurance policies and the entirety in between, organizations want a very simple solution to lend a hand their donors find out about their employers’ company philanthropy systems.
That’s the place matching present databases are available in. With the assistance of an identical present database, a nonprofit can be offering supporters a very simple solution to glance up their employer’s systems and learn to publish their matching present request.
This is helping force extra donations as, according to Double the Donation, 84% of donors say they’re much more likely to donate if their present will likely be matched. Plus, a 3rd of donors will give a bigger donation in the event that they know it is going to be matched. Now not most effective does your nonprofit faucet into the company philanthropy price range, however you’ll additionally force extra donors to present and current donors to present extra.
However how can your nonprofit come to a decision on which matching present database to select?
The main questions to invite whilst comparing an identical present database come with:
What is the top industry choice for a matching gift database?
What are the other matching gift databases to choose from?
How comprehensive is the matching gift database?
How many forms does the database have?
How up-to-date and accurate is the database?
What is the search functionality of the database?
How easy is it to use the provided data?
How much is each matching gift database growing?
Does the matching gift database offer auto-submission functionality?
How does the matching gift database account for custom matching gift programs?
How does the matching gift database tool handle data security and accessibility?
Happily for you, we’ve achieved a little analysis and are excited to proportion our evaluation of the 4 major matching present choices for nonprofits. We in comparison the highest competition within the house: Double the Donation, HEPdata, 360MatchPro, and Blackbaud’s MatchFinder, and evaluated each and every on a lot of standards to decide the most productive one. Right here’s a handy guide a rough review of our comparability:
In the event you’re able to be told extra about those suppliers and the way they are able to empower your fundraising technique, learn on!
1. Our favourite matching present database is Double the Donation.
Even supposing each and every database has its personal strengths and weaknesses, we discovered that there used to be one total champion of the matching presents database recreation: Double the Donation.
In each and every class we thought to be, reminiscent of comprehensiveness, collection of bureaucracy, seek capability, and value, Double the Donation used to be both tied neck-and-neck or used to be discovered to be extra helpful than the opposite suppliers for what a nonprofit would possibly want.
Double the Donation provides an embedded plugin for nonprofits to incorporate on their donation web page, thank-you web page, or in different places on their site.
This manner, donors can test their eligibility via typing their employer’s identify into the hunt device all the way through or at once after the donation procedure. If a present event is obtainable, they’ll discover a hyperlink directing them to the related web page on their employer’s site.
Take a look at the instance underneath, appearing methods to navigate Double the Donation’s matching present seek device plugin:
However their gear cross even additional! Double the Donation is a completely automatic matching present gadget that is helping nonprofits higher determine, touch, and gather information from eligible donors.
Double the Donation Matching makes use of the e-mail domain names of supporters to go looking for many who paintings with firms that supply company philanthropy systems with matching presents. The nonprofit then has get right of entry to to estimated quantities of matching present income from supporters, automated emails to eligible donors, and an inventory of top-priority presents to be matched.
Using Double the Donation’s matching present database along side any of your different online donation tools is a surefire solution to build up the collection of matching presents you obtain.
Every other benefit of the Double the Donation database is its data sync with corporate social responsibility platforms, which at once set up matching present systems for firms.
Double the Donation has integrations with a number of of those company social accountability platforms, growing a right away line of up to date data on corporate matching present systems to Double the Donation’s database. No different matching present database can replace their information this fashion, making it one more reason Double the Donation ranks on the height of our listing!
Whilst that is our favourite resolution via a long way, it’s no longer the best choice in the market. Within the subsequent part, we’ll contact at the competition for the identify “preferrred matching present database.”
2. What are the opposite matching present databases within the trade?
There are 4 major avid gamers within the matching present database box. Whilst all of them supply rather other services and products and contours, the tip function is similar: to lend a hand nonprofit organizations profit from company philanthropy and matching present alternatives.
So what are those firms, and the way lengthy have they been working within the matching presents house?
Double the Donation.
Double the Donation is an entire company philanthropy database and matching presents automation supplier. It used to be established in 2010 via Adam Weinger and is now the biggest matching present supplier within the house.
The challenge of Double the Donation is to lend a hand nonprofits to generate the investment they want to reach their missions, reminiscent of training, group enrichment, clinical analysis, and extra.
HEPdata.
HEPdata is an identical presents database supplier and wealth screening provider. They had been the oldest participant within the trade, having been based in 1997 as the first actual digital matching present database within the U.S. However since then had been offered to a personal fairness company, which is rarely a just right signal.
Now that HEPdata used to be bought via SSB, their focal point appears to be extra on sports activities analytics, which is SSB’s core providing.
MatchFinder.
Blackbaud, who’s a significant participant within the nonprofit era house, has its personal matching presents database referred to as MatchFinder. MatchFinder has been a characteristic of Raiser’s Edge and Blackbaud CRM for more or less twenty years.
Blackbaud provides a complete set of gear to lend a hand nonprofits be successful. From their CRM instrument to fundraising gear, all of Blackbaud’s instrument ecosystem works seamlessly in combination.
360MatchPro.
360MatchPro is without doubt one of the main matching present automation platforms within the nonprofit sector. Designed to combine with a variety of fundraising gear and CRMs, 360MatchPro is helping nonprofits determine match-eligible donors and force extra matching present income.
The platform automates donor outreach, event eligibility tests, and submission reminders, making it simple for organizations to seize extra company matching presents with out handbook follow-up.
In relation to who has been across the longest, HEPdata wins. And whilst HEPdata’s revel in within the trade is definitely a get advantages, we discovered that age wasn’t crucial indicator of energy for an identical present database, particularly now that HEPdata is a part of a bigger sports activities analytics corporate whose number one focal point isn’t on matching presents.
3. How complete is the matching present database?
What we discovered concerning the 4 matching presents suppliers is that most effective Double the Donation, HEPdata, and Blackbaud have their very own databases. So, of Double the Donation, HEPdata, and Blackbaud’s MatchFinder, which has essentially the most complete database? We selected a pattern of businesses with the most productive matching present insurance policies after which looked for the ones insurance policies on each and every of the databases.
For a database to be efficient, it should come with 3 varieties of entries:
Mum or dad firms.
Subsidiaries.
Exchange spellings or diversifications of businesses and types.
This guarantees that an individual who works for Disney International would have the ability to in finding their corporate’s coverage, regardless of in the event that they seek Disney, Disney International, Walt Disney International, or every other variation anyone may just recall to mind.
That is the place Double the Donation and HEPdata got here out on height over Blackbaud. They each had over 20,000 entries of their database. Since Blackbaud doesn’t specialise in matching presents like Double the Donation and HEPdata do, its database doesn’t be offering the similar collection of entries.
Alternatively, Double the Donation won an edge over HEPdata as it incorporated a couple of main firms that HEPdata used to be lacking. General, Double the Donation’s matching presents database coated over 99% of donors with matching presents eligibility.
For this part, Double the Donation is the winner. That is what it looks as if:
This automatic gadget attracts at the complete database, and the automation and monitoring options can help you higher use the extra information you gather about matching presents.
Comprehensiveness Winner: Double the Donation
Ratings:
Double the Donation
HEPdata
360MatchPro
Blackbaud
Bonus! Matching Presents Absolute best Apply: To maximise the visibility of your matching presents database, embed a plugin model into your on-line donor thank-you letters.
4. What number of bureaucracy does each and every matching present database have?
Whilst database comprehensiveness covers how simple it’s for donors to be told about their matching present eligibility, an plentiful collection of bureaucracy takes this procedure to the following stage. Matching present databases that come with bureaucracy at once attach supporters to the event request shape they want to whole the method.
This query is actually asking, “How efficient is the database in serving to donors publish event requests?”
To decide which database had essentially the most actionable bureaucracy, we sampled quite a lot of massive firms that constitute essentially the most matching present greenbacks and in comparison the consequences side-by-side. To do that, we looked for the corporate within the database, decided whether they had an identical present program, after which noticed if the database had the shape itself or supplied the right kind hyperlink to the shape.
We had been in search of:
Forex: if the hyperlinks to the bureaucracy had been nonetheless reside.
Accuracy: if the hyperlinks took us to the pages that we’d want to publish a event request.
Comfort: the collection of digital bureaucracy incorporated {that a} donor may just fill out from house, if imaginable.
When an identical present database tests all of those bins, it’s a lot more uncomplicated for donors to make use of the device to its fullest extent.
Once more, Double the Donation used to be the winner. They’d extra on-line donation bureaucracy than Blackbaud or HEPdata, in addition to extra bureaucracy generally and less lifeless or misguided hyperlinks.
Collection of Paperwork Winner: Double the Donation
Ratings:
Double the Donation
HEPdata
360MatchPro
Blackbaud
Bonus! Matching Presents Absolute best Apply: Each and every nonprofit will have to be incorporating donor and prospect research into their fundraising technique. Take this tactic to the following stage via together with matching present eligibility as an information level to your donor profiles.
5. How up-to-date and correct is the matching present database?
Corporations’ insurance policies can trade, so it’s vital {that a} database has essentially the most up-to-date data to be had. When data is present, your supporters have the most productive get right of entry to to the tips, bureaucracy, and standing data they want.
To decide which database used to be most recent, we checked a pattern of businesses with lately up to date insurance policies and in comparison them towards what the database supplied.
Blackbaud – it sort of feels as despite the fact that their database hasn’t been up to date since 2015, particularly as a result of they characteristic main firms with out-of-date bureaucracy and hyperlinks.
HEPdata – their database used to be extra up-to-date than Blackbaud’s, however there used to be some out of date data relating to firms and hyperlinks.
Double the Donation – that they had essentially the most up-to-date database of the answers. Their site could be very clear about their replace procedure. There are methods for staff and employers to publish up to date data to the database in the course of the site, they usually leverage unique CSR information syncs with a number of company giving platforms to supply real-time database updates.
Every other benefit that Double the Donation had over HEPdata’s database used to be that they robotically scan the tips within the database to take away lifeless hyperlinks, e-mail addresses, and call numbers. HEPdata doesn’t point out that they have got an autoscan procedure, so misguided information would possibly keep reside within the database longer.
It kind of feels as despite the fact that Double the Donation’s on-line presence, in conjunction with the autoscan and CSR integrations, is helping them stay their database up-to-date. And after a radical evaluation of HEPData’s database vs. Double the Donation’s database, Double the Donation is the winner of this class.
Information Accuracy Winner: Double the Donation
Ratings:
Double the Donation
360MatchPro
HEPdata
Blackbaud
Bonus! Matching Presents Absolute best Apply: Ask your donors about their employers in an efficient donor survey to decide who amongst your supporters may well be eligible for matching presents.
6. What’s the seek capability of the matching present database?
We discovered that there are two varieties of seek capability within the matching presents databases.
Any person sorts in an organization identify and hits “input.” The database brings up an inventory of subsidiaries and diversifications with the hunt time period in it. The donor then chooses the right kind corporate or subsidiary from the listing.
Any person sorts in an organization identify. The database autocompletes the hunt in real-time, suggesting firms to the donor and pulling up related data as they kind.
The best problem to the primary situation is that no longer all the diversifications and subsidiaries seem upon hitting the “input” key. On this case, the donor would possibly consider that there’s no matching present program when, actually, the corporate didn’t seem within the listing of possible firms with systems at the device.
It additionally forces the donor to seem in the course of the entries themselves, which may also be complicated for staff of enormous firms with more than one subsidiaries.
The advantages of the second one form of seek capability are that it will increase the proportion of donors discovering the corporate, in addition to finishing the hunt. It most effective takes 2 steps, versus the primary choice’s 3 steps.
HEPdata, Blackbaud, and 360MatchPro all use the primary choice. Double the Donation used to, however it sort of feels that lately they transitioned to the second one choice, which is extra user-friendly.
Double the Donation is the winner for this section- the streamlined autocomplete choice is preferable to the listing of diversifications.
Seek Capability Winner: Double the Donation
Ratings:
Double the Donation
360MatchPro
HEPdata
Blackbaud
Bonus! Matching Presents Absolute best Apply: Marketplace matching presents to your e-mail fundraising marketing campaign, in an effort to ask your donors for beef up and tell them about matching presents on the similar time. They may well be extra impressed to present after they know the way to maximise their presents!
7. How simple is it to make use of the knowledge from the matching present database?
When it comes all the way down to it, crucial factor a couple of matching presents database to us is how neatly it convinces eligible donors to publish matching present requests. As a result of Blackbaud’s database isn’t being up to date incessantly sufficient to be as helpful because it may well be, we’re most effective evaluating HEPdata and Double the Donation on this class.
They use other methods to show data after a seek has been finished:
HEPdata contains data that comes in handy for donors in addition to nonprofit building groups. Sadly for the donor, the way in which that the tips is gifted may also be complicated for anyone who isn’t accustomed to matching presents methods.
Double the Donation’s data show is designed only for donors, prioritizing hyperlinks to bureaucracy, corporate touch data, and the minimal and most quantities for the matching present.
Whilst the tips that HEPdata contains for the good thing about a nonprofit building officer comes in handy, we expect that, for a donor-facing database, Double the Donation’s technique is more practical for changing donors. Double the Donation wins this class.
Ease of Use Winner: Double the Donation
Ratings:
Double the Donation
HEPdata
Bonus! Matching Presents Absolute best Apply: Achieve out in my opinion to routine present donors and ask them to publish an identical present request. Individualized attention is crucial a part of donor stewardship.
8. How a lot is each and every matching present database rising?
To be able to proceed serving as a supply for donors and nonprofits, matching present databases want to modify and develop with call for. That’s why every other issue we thought to be when evaluating matching present databases used to be enlargement.
We tracked the expansion of each and every database in recent times to decide how they’ve advanced and the way they proceed to conform to the wishes of the trade.
Double the Donation – lots of the biggest nonprofits and universities have switched to Double the Donation from the legacy HEPdata. Double the Donation additionally turns out to have the biggest group, because of this the next stage of beef up is to be had and there are extra common database updates.
HEPdata – HEPdata has both stayed the similar dimension for a number of years or shrunk.
Blackbaud – whilst Blackbaud is a huge, complete instrument platform, its matching present product is now shrinking, as they’ve in fact partnered with Double the Donation.
Relating to enlargement and evolution, Double the Donation is the transparent winner. That is the one platform that has demonstrated vital enlargement through the years, with many massive organizations turning to its instrument to satisfy their database wishes.
Quantity of Enlargement Winner: Double the Donation
Ratings:
Double the Donation
HEPdata
360MatchPro
Blackbaud
Bonus! Matching Presents Absolute best Apply: Promoting matching gifts on social media is a good way to have interaction your donors to publish matching presents. Agenda messages on a routine foundation so you’ll simply enchantment to supporters with out asking for extra donations, and make sure to come with a hyperlink on your matching present seek device.
9. Does the matching present database be offering auto-submission capability?
The most productive matching present database suppliers will have to at all times be searching for new techniques to fortify their era—and with it, the matching present revel in for his or her customers. The most recent method that we’ve noticed this happen is thru step forward auto-submission technology which simply finalized its time in beta with Double the Donation.
When a company employs an identical present device with this capability enabled, its donors (who paintings for firms that still have auto-submission enabled—typically through their workplace giving platform) can publish their matching present requests at once from the nonprofit’s giving device on their site!
Right here’s a take a look at how this selection works:
A person contributes to a nonprofit group the use of their on-line giving web page and selects their employer the use of an organization seek device.
At the present affirmation display, the donor is inspired to go into their company e-mail cope with and authorize the matching present database to publish a event request on their behalf.
The matching present database makes use of data accumulated all the way through the donation procedure to robotically whole the matching present submission procedure in the back of the scenes, passing information alongside to the donor’s employer to check, approve, and disperse event investment.
It’s fast and simple, and eliminates a number of possible roadblocks all the way through the matching present procedure, permitting organizations to assemble extra matching present income total. And donors find it irresistible, too!
These days, the one matching present database instrument that provides matching present auto-submission capability is Double the Donation, which launched this capability in overdue 2023. That stated, Double the Donation is the most obvious winner on this forward-focused class.
Auto-Submission Winner: Double the Donation
Ratings:
Double the Donation
N/A – HEPdata, Blackbaud, 360MatchPro
Bonus! Matching Presents Absolute best Apply: Make sure you streamline and simplify the matching present procedure on your donors up to imaginable. The extra steps concerned, the extra alternatives there are for fits to head unfulfilled. Providing auto-submission for eligible donors is a good way to try this. And also you’ll need to remember to have the assets to steer donors at once to their employers’ event standards and on-line bureaucracy if no longer.
10. How does the matching present database account for customized matching present systems?
A brand new form of matching present partnership is rising in reputation, particularly amongst firms that these days lack the assets to arrange and decide to a standard event program. And that could be a custom matching gift program!
Sometimes called a “distinctive” or “one-off” initiative, this chance necessarily bureaucracy a right away hyperlink between an organization and a unmarried nonprofit it helps via matching worker presents. And the organizations at the receiving finish of those partnerships see vital results, together with a brand new movement of fundraising income, higher donor engagement, and an creation to new audiences.
However sadly, no longer all matching present databases be offering capability to beef up a majority of these matching present systems. In reality, from our analysis, the one matching present instrument supplier providing a customized event program control characteristic are Double the Donation and 360MatchPro.
Right here’s the way it works for organizations the use of Double the Donation:
After the group establishes a customized matching present spouse and is of the same opinion on program conditions and pointers, the nonprofit logs into the backend of its matching present portal.
The nonprofit consumer is then inspired to add main points of this system (together with event quantities and ratios, marketing campaign get started and finish dates, worker eligibility, and extra).
From there, this system will populate in qualifying donors’ employer searches from the organizations’ giving pages, offering get right of entry to to this system standards and subsequent steps.
Even higher? Double the Donation additionally provides its unique auto-submission capability for all firms that supply customized matching present systems, too, making the submission and disbursement processes as simple as imaginable.
Customized Program Control Winner: Double the Donation
Ratings:
Double the Donation
360MatchPro
N/A – HEPdata, Blackbaud
Bonus! Matching Presents Absolute best Apply: Host a Customized Matching Reward Program web page to your group’s site to draw possible company sponsors. Whilst you embed a touch or “hobby” shape, you’ll gather leads and pursue one-off matching present partnership alternatives very easily.
11. How does the matching present database device deal with information safety and accessibility?
Two parts are crucial for any instrument you employ, and it’s particularly crucial in relation to donor-facing answers. Those are information safety and accessibility, they usually at once have an effect on the usability of the platform and the protection in their information for a various vary of customers.
That stated, we took a take a look at the safety and accessibility efforts of the highest matching present databases and got here up with the next insights:
Double the Donation – Double the Donation has completed SOC 2 Type 2 Compliance with the AICPA’s best-in-class safety requirements, demonstrating its dedication to assembly the strictest protocols for donor information. On the similar time, it prioritizes accessibility via adhering to Phase 508 of the U.S. Federal accessibility usual.
HEPdata – HEPdata’s privateness coverage is printed via Affinaquest here, which describes the corporate’s utilization of donor information and different non-public data. In relation to accessibility, one third-party study studies a failing grade for either one of HEPdata’s gear in line with WCAG Compliance.
Matchfinder – Doesn’t supply a lot data about their matching present merchandise, however being a part of a bigger corporate they most probably have safety processes in position.
360MatchPro – 360MatchPro does no longer proportion a lot data relating to information safety and accessibility per its website.
Relating to safety and accessibility, the stricter the factors, the easier. Double the Donation prioritizes each in its instrument building, enabling nonprofits to maximise their fundraising possible whilst providing a universally user-friendly revel in and protective delicate data.
Safety & Accessibility Winner: Double the Donation
Ratings:
Double the Donation
HEPdata
Matchfinder
360MatchPro
Bonus! Matching Presents Absolute best Apply: Put money into highly secure, fully accessible matching gift software to get a jumpstart to your group’s information safety and accessibility efforts.
Our Best Select: Double the Donation
Our height winner is obvious: Double the Donation provides essentially the most complete, correct, and intuitive matching present database.
Different standout components come with integrations—Double the Donation provides greater than 65 integrations, whilst HEPdata provides round 5—in addition to seek capability and total user-friendliness.
Plus, Double the Donation provides customers unfastened get right of entry to to their Matching Gift Academy. Through having access to the Matching Reward Academy, customers can achieve perception into matching present preferrred practices and learn to profit from their Double the Donation account. Double the Donation is the one supplier to supply a studying platform like this!
How It Works
With Double the Donation, you’ll allow your donors to get right of entry to matching present data from anyplace to your site, reminiscent of donation pages, affirmation pages, and devoted matching present pages. 
Double the Donation’s automation platform will assist you to:
Routinely determine matching present alternatives from donors’ e-mail domain names or supplied employer data.
Cause computerized emails encouraging donors to publish an identical present in response to their eligibility.
Force each and every event to finishing touch by way of monitoring and automatic messaging choices.
Bonus! In search of additional info on Double the Donation’s merchandise? Take a look at this video demo.
Whilst the opposite databases are useful assets, we’ve discovered that Double the Donation’s mixture of capability, ease of use, and complete data makes it the highest matching present database supplier.
To make stronger your matching present technique in addition to fortify your nonprofit’s on-line techniques, take a look at a few of our favourite further assets:
